Inclusive Agribusiness: Linking Farmers to Consumers

25 November – 29 November 2019 | Nairobi, Kenya 
The workshop will employ various teaching styles to ensure participants get the most out of the training. There will be plenary sessions, interactive work sessions on cases studies, group discussions, exchange on learning and experiences, and a field visit.
During the program participants will:

Discuss and learn the theory and principles behind entrepreneurial farmer to consumer linkages and draw on lessons and cases of 2SCALE and Market
System Development partner organization.
Develop demand driven BoP consumer marketing & distribution business models based on the experience of two successful cases in Ethiopia and
Understand the role of the Producer as an entrepreneur as an integral part of the commodity value chain based on the Competitive Agricultural
Systems and Enterprises (CASE) approach.
Discuss the drivers of inclusive business development based on the experience of a business champion and the development of impact pathways.
Create a network to facilitate future exchanges and joint proposal development.

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